See the Snow men in their underwear
Anyone with a strange celebrity crush on the Snows – Peter, Dan and Jon – is likely to be thrilled with a new advertising campaign featuring the objects of their affections.
Anyone else – well, at least you can remind yourself that it’s for a good cause.
It has been announced that the three presenters, who are all members of the same family, are to front a campaign promoting cancer awareness by posing in their underwear.
While we may be more used to seeing at least two of them tramping around fields in pursuit of various history projects, we will now be confronted with them in their pants in a bid to persuade men to get themselves checked out if they are worried about prostrate cancer.
The family ties are appropriate, since a man’s chances of developing the cancer are two and a half times greater if a close relative has it.
Jon Snow told the Mirror: “It matters. It was great fun to work with Peter and Dan, not something we have ever done before in all of our years of broadcasting. It was a historic day, in fact.”
Ladies concerned about their men should follow the Snow example and encourage them to visit a doctor.